Qiddiya Reveal
Under the creative direction of Executive Visions Inc. and Xite Labs, this launch event brought together hundreds of artists to develop a one of a kind showcase performance to break ground on a massive theme park development named, “Qiddiya,” located in the Kingdom of Saudi Arabia.
ideas made visual
We were involved in the creation of a 5-minute cinematic segment in the projection design that presented the ambitious story of the future theme park. We reviewed thousands of stock images to develop a culturally appropriate message, produced project storyboards and animatics (below), and managed the animation work used in the final projection-mapped presentation.
EVENT HIGHLIGHTS
As part of EVI’s producing scope in the monumental Qiddiya groundbreaking event, we were challenged to transport the audience into the multiple zones of the future theme park attractions, and bring them to life in a highly creative & visually stunning metaphorical fashion. To achieve EVI’s creative vision we collaborated with our 20+ year partner Xite labs to co-produce the visualization and mapping experience for the event. This 2.5-minute video showcases highlights from this bespoke multimedia experience.
- Executive Visions Inc.
